Let's Glow SF 2022 — Lilian Mar

Let’s Glow SF 2022

Timeline: June 26th, 2022 - December 11th, 2022

Roles: Front End Website Developer, UX Designer, Social Media Manager/Content Developer

Background: Let’s Glow SF is the largest holiday light projection mapping event in the United States. It is a projection mapping event that utilizes video projection techniques to project virtual images from local and international artists onto iconic buildings throughout San Francisco’s Financial District.

Outcomes: I led the Call for Artists outreach and designed social media content for Let’s Glow SF 2022, which garnered 42K website visits and 307K+ views on Instagram and TikTok. Let's Glow SF 2022 saw a 42% increase in attendance and a 61% increase in visitor spending, creating a $3M economic impact for Downtown San Francisco businesses.

Let’s Glow SF 2022 - Event Page & Call For Artists (Before Rebranding)

Let's Glow SF 10.26.2022.png

Let's Glow SF 2022 Call for Artists.png

Let’s Glow SF 2022 - Rebranded Event Page & Artist Page (Final Versions)

Let's Glow SF 2022 Event Page.png

LGSF 2022_Yiying Lu_Artist Bio.png

LGSF 2022_Yiying Lu_Artist Bio.png

Let’s Glow SF 2022 - Social Media Promotional Assets

Café Bastille - Bastille Glow Cocktail.png

Heartwood - Eggnog and Buttered Cider.png

Wayfare Tavern - Purple Rain Cocktail.png

Sam's Tavern - Let's Glow SF Manhattan.png

Toy Soldier - Santa's Espresso Martini.png

Toy Soldier - Winter Wonderland.png

LGSF Rain Or Shine.png

Countdown to Glow Ceremony.png

Electric Dandelions.png

Hobart Building.png

One Bush Plaza.png

Pacific Stock Exchange.png

2022 Impact Report

Holiday event activation with a $3M economic impact, 307K+ views across social media, 42K+ website visits, and 51K+ attendees

View Event page